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Polly’s Advice for South Florida’s Buyers & Sellers

Polly’s Advice for South Florida’s Buyers & Sellers

Dear Polly,

What's a motivated seller to do? I am so confused. I have been trying and trying to sell my home for month’s now without success. I have tried both selling By Owner and with a Realtor as well, but to no avail. What am I doing wrong? - "A Motivated Seller"

Dear Motivated Seller,

Believe me, I understand your frustration. I receive calls each and every week with similar concerns. To begin with, remember that “By Owner” selling today is more challenging than ever, as you are competing against not only a saturated market of other home sellers, but also a force of trained, full time professional realtors. However, when working with a Realtor, it is important to understand that as a seller you only control 3 things about your home; Condition, Exposure and Price. Buyers and the Market as a whole effect your potential sale in many ways that are beyond your control, such as; the number of comparable Homes available you are competing against, buyers whom make multiple offers and the motivation of agent’s motivation to bring a buyer to your property. Believe me, the list goes on and on. My advice to you is to team up with a realtor with a proven sales history (especially in the last 3 years), the experience that comes with succeeding in a market where 7 out of 10 homes is in financial distress and the knowledge of how to get the job done! Make sure your home is in the BEST condition it can be in, from the driveway to the kitchen. Next, make sure it has market exposure in the Top 5 venues of advertising, while remembering that 9 out of 10 homes sell directly from the Multiple Listing Services. PS – You will want to be listed on BOTH the Broward and Palm Beach MLS. Fiinally, be sure your home offers the most value at the best price and demand frequent progress reports and reviews with your realtor.

Good luck and call me at any time if I may be of assistance to you! - Polly

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